The Atresmedia Foundation has launched the 5th edition of Efecto MIL, an initiative aimed at promoting critical thinking and media literacy among young people. The project invites participants aged 16 to 25 to create videos of up to one minute for social media on key digital risks, such as social media addiction, dangerous viral challenges, fake news, hate speech, or online harassment.

Interested participants can register at efectomil.org and submit their videos before 2 March. The ten finalists will work with Atresmedia professionals to improve their entries and will attend an awards ceremony. The winner will receive a technology pack valued at €3,000 and a practical communication course at the group’s television and radio studios.

The call for submissions will open on 1 December 2025.